About Us

Founded in 1986 and originally christened Pugmarks, RedAlkemi became the umbrella brand for all group IT operations in 2005. Over 30 years, RedAlkemi has been providing “need-of-the-hour” Information Technology Services and Enablement Solutions.

Right from 1996, when the Internet was just launched in India, RedAlkemi has been providing versatile IT solutions for Manufacturing, Online Publishing, e-Commerce, Industrial ERP Solutions, Education ERP Solutions and Online Marketing.

With 30 years of rich, satisfying and accomplished experience in its domains, RedAlkemi has leveraged its coveted competence to the advantage of what its clients aspire for their business.

A strong team for experienced and dedicated, functional & technical experts, RedAlkemi strives to provide services that embrace latest technology, proven business practices and committed deliveries and results. Customer delight is the prime motivating factor for the RedAlkemi team.

RedAlkemi offers ERP Solutions with the Cloud-based ERP software which is highly scalable and can handle large volumes of data and real-time transactions effortlessly and OnPowerWeb, a solution for Corporate Websites with complete Content Management Engine and EduBlaze an ERP Solution for Education Sector.



Atul Gupta

Co-Founder & CEO

Atul, a serial entrepreneur, started an advertising & marketing services company – Pugmarks, in early 1986. In 10 yrs, his company earned a good reputation and became a leading brand.

In early 1996, when Internet was launched in India, he started India’s first web development and hosting services company. That was a time when Yahoo was just a directory and the most popular search engines - Lycos, AltaVista & Excite are unheard-of today. Google, Live / MSN / Bing were yet to arrive.

Due to his early start, Atul has had a vast and rich experience in web, eCommerce and search landscape and has witnessed the evolution of the Internet to what it is today. By 2000, his company was the #1 online service provider in India. He raised the first round of VC Funding the same year.

By 2001, his company served over 3,000 corporate clients. He launched the websites of almost all leading publication groups of India, like – India Today Group, Times of India Group, Indian Express Group, Business Standard, TV-18, The Tribune, Computer World, Nai Dunia, Week Magazine, Malayala Manorama, Deccan Herald, Encyclopedia Britannica, Daily Excelsior, Discover India, Express Computers etc.

It was hard to find a prominent corporate group in India, which was not in some way connected to the services of his company. In 1999, RedAlkemi, the umbrella IT brand of the Company, launched Industrial ERP solutions for various industry verticals.

Atul sees immense future in the education sector, Industrial ERP solutions & web management engine & is developing solutions under www.EduBlaze.com, www.OnPowerWeb.com & www.RedAlkemiERP.com.
His company has won awards from STPI India. He has been invited to speak and chair at various industry seminars and conferences and is a highly respected figure in the field of IT. He is a Moderator of Social Media Marketing Group on LinkedIn, the 3rd largest on LinkedIn with over 1 Million members.



Anuja Lath Gupta

Co-Founder & COO

Anuja has 30 years of work experience as a successful serial entrepreneur and has co-founded several ventures since 1986. An advertising professional and a Punjab University Gold Medalist, she started her career by co-founding Pugmarks Design Studio in 1986, north-India’s leading Design, Marketing & Visual Communications Company. She further co-founded Pugmarks InterWeb Pvt Ltd. in 1996 & RedAlkemi Online Solutions Pvt. Ltd. in 2005.

Anuja is passionate about creating design, process driven work environments, mentoring, training, team building, project management, problem solving and loves challenges in general. She finds herself performing best under pressure, and enjoys a charged atmosphere! With 30 years of diverse work experience, Anuja today channelizes her collective experience to design and develop meaningful and effective online applications based on the SAAS model. She effectively overseas all Company Operations from development, marketing, sales, HR to finance.

Since 2012, Anuja has consciously devoted time and energy towards developing intellectual property in the online application space. EduBlaze has been developed as an Integrated Web & ERP Solution for schools and colleges. OnPowerWeb is a web engine that is positioned as the “Easiest way to build a website” and OnArtCircle is for the art community that wishes to setup a serious online portfolio presence. Anuja has played the role of chief designer and architect for these solutions and they have evolved upon the convergence of all the accumulated skills and experience of 30 years.

A serious aesthetic artist-engineer, in 2009, Anuja designed & architected her 3-acre farm & home with her husband. She likes to chase a variety of creative pursuits at all times, and is currently learning studio pottery with the intention to seriously pursue installation art in the coming years. She loves driving, spending time with her daughters and putting in meaningful hours at work.